You can find the person responsible for data processing here.
   
   Our data protection officer is:
   Alexandra Haug
   EU Data Protection Officer
   67056 Ludwigshafen
   +49 (0) 621 60-0
   e-mail: data-protection.eu@BASF.com

In the following, we inform you about the data processing on our site (a), its purposes and legal basis (b) as well as the respective storage period and, if applicable, specific objection and removal options (c).

1. log files
 

When you visit the BASF web site, we use the IP address and other information automatically transmitted to our server by your browser under B. 1. a. to

The legal basis for the data processing is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest follows from the above listed purposes for data processing. Under no circumstances do we use the collected data for the purpose of drawing conclusions about your person.

The data will be deleted as soon as they are no longer necessary for the purpose for which they were collected. In the case of the collection of data for the provision of the website, this is the case when the respective session is ended. In the case of storage of the data in log files, this is the case after seven days at the latest. Storage beyond this period is possible. In this case, the IP addresses are anonymized by deleting the last eight bits, so that an identification of you is no longer possible.

1. Data processing

   If you visit our website for information purposes only, i.e. if you do not register or transmit data in any other way (e.g. via a contact form), the following information is automatically transmitted from your browser to our server:

   1. IP address of your device
   2. Information about your browser
   3. Name of the website from which you visit us
   4. Name of the visited page (URL) or the opened file
   5. Date and time of your visit
   6. Status information such as error messages
   7. Transferred data volume and the access status (file transferred, file not found, etc.)
   8. Operating system and version of your computer's operating system and the name of your access provider


2. Purposes and legal basis

   When you visit the BASF web site, we use the IP address and other information automatically transmitted to our server by your browser under B. 1. a. to

   1. provide you with the requested content
   2. ensure the security and stability of our website and to trace unauthorized use
   3. enable a comfortable iuse of our website.

   The legal basis for the data processing is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest follows from the above listed purposes for data processing. Under no circumstances do we use the collected data for the purpose of drawing conclusions about your person.



3. Storage period

   The data will be deleted as soon as they are no longer necessary for the purpose for which they were collected. In the case of the collection of data for the provision of the website, this is the case when the respective session is ended. In the case of storage of the data in log files, this is the case after seven days at the latest. Storage beyond this period is possible. In this case, the IP addresses are anonymized by deleting the last eight bits, so that an identification of you is no longer possible.

2. Cookies
 

1. Data processing and respective legal basis

   We use cookies on our website. These are text information that can be stored in the browser on the device of the viewer to a visited website (web server, server). The cookie is either sent from the web server to the browser or generated in the browser by a script (JavaScript). The web server can read this cookie information directly from the server when the user visits this page again or transfer the cookie information to the server via a script of the website. Cookies do not cause any damage to your device, do not contain viruses, trojans or other malware.
   Information is stored in the cookie that is related to the specific device used. This does not mean, however, that we obtain direct knowledge of your identity.
   We generally use the following cookies:

   1. Strictly necessary cookies

      These cookies are necessary for the functioning of the website. In general, these cookies are only set in response to actions you take in response to a service request, such as setting your privacy preferences, logging in, or filling out forms. You can set your browser to block these cookies or to notify you about these cookies. However, some areas of the website may not function properly.
      The legal basis for the processing of these cookies is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest follows from the data processing purposes listed under B.1.b.

   2. Performance cookies

      These cookies enable us to count visits and traffic sources so that we can measure and improve the performance of our website. They help us answering questions about which pages are most popular, which are least used and how visitors move around the site. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we cannot know when you visited our website.
      The legal basis for the processing of these cookies is your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR, which you have given us by making your selection in the cookie banner or in our Privacy Preference Center.
      You have the right to revoke your consent at any time, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. To do so, please change the settings in the Privacy Preference Center.

   3. Functional cookies

      These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third parties whose services we use on our pages. If you do not allow these cookies, some or all of these services may not function properly.
      The legal basis for the processing of these cookies is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, which you have given us by making your selection in the cookie banner or in our Privacy Preference Center.
      You have the right to revoke your consent at any time, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. To do so, please change the settings in the Privacy Preference Center.

   4. Cookies for marketing purposes

      These cookies can be set via our website. They may be used by our marketing partners to profile your interests and show you relevant ads on other websites. If you do not allow these cookies, you will experience less targeted advertising.
      The legal basis for the processing of these cookies is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, which you have given us by making your selection in the cookie banner or in our Privacy Preference Center.
      You have the right to revoke your consent at any time, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. To do so, please change the settings in the Privacy Preference Center.

2. Specific use of cookies, purposes and storage period

   Specifically, we use the following cookies, depending on the cookie preferences you set in the Privacy Preference Center. Only the strictly necessary cookies are activated by default. If you do not want this either, you have the option of generally rejecting cookies in your browser. In this case, the functionality of the visited website may be impaired.
   

   
   
   
   Further details about the respective cookie providers can be found in the Privacy Preference Center, under the respective cookie categories.

3. Contact form and e-mail

 

1. Data processing 

   Our web pages contain contact forms as well as links to send us an e-mail directly. If you use one of these contact forms, the data which you provide in such forms will be transmitted to us and processed. The mandatory data that must be filled in for electronic contact via the respective contact form are marked with (*). If you provide us with additional data, this is done voluntarily.
   If you send us an e-mail, we will process the associated metadata and the content of the message. For the purpose of answering your inquiry properly, we might transfer it internally to BASF companies responsible for the task that might have been inquired.

2. Purpose and legal basis

   Your data will be processed to enable us to contact you, to process your request and to provide you with our respective services, to prevent misuse of the contact form and to ensure the security of our information technology systems.
   The legal basis for the processing of data classified as being mandatory is Art. 6 para. 1 sentence 1 lit. f GDPR. The afore mentioned purposes also include a legitimate interest in the processing of the data. If the purpose of the contact is the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 sentence 1 lit. b GDPR. The legal basis for the processing of the data that you have voluntarily provided us with is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

3. Storage period

   The personal data of the person concerned will be deleted or made unavailable as soon as the purpose of the storage does no longer apply. Furthermore, data may be stored if this has been provided for by the European or national legislator in EU regulations, laws or other regulations to which the person responsible is subject. Data will also be deleted or made unavailable when a storage period prescribed by the above-mentioned provisions expires, unless there is a need to continue storing the data for the purpose of concluding or fulfilling a contract.
   In case of a consent, you have the right to revoke such consent at any time, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. To do so, please change the settings in the Privacy Preference Center.

4. Request a Demo

   By clicking on request a demo we will send you a demo video. For the purpose of sending the Demo and invitation to you, we process your First Name, Last Name, Company and Mail Address. In this context we will also ask you, if you like to have a follow up meeting with a BASF sales manager. Therefore, we will send you a mail offering you a follow up. If you want to get in contact with us, the respective sales manager according to your country where your mentioned company is located will contact you.
   The legal basis for this processing is Art. 6 Sec. 1 lit. f) GDPR.

5. Digital readiness test

   If you apply for the digital readiness test, the personal data as listed below will be processed for the purposes of generating your personalized result and for sending this to you by email.
   The processed personal data are your answers provided in the digital readiness test and your contact details: First Name, Last Name, Company and Mail Address. The legal basis for this processing is Art. 6 Sec. 1 lit. f) GDPR.

6. Webinar registration

   If you register for a webinar, the information provided through the webinar registration form as listed below will be processed for the purpose of organizing and performing the respective webinar.
   Required personal data fields are: First Name, Last Name, Company and Mail Address.
   The legal basis for this processing is Art. 6 Sec. 1 lit. f) GDPR.

7. General marketing activities

   If you have given us your consent to do so, we will process your personal data (First Name, Last Name, Company, Mail Address, Area of Responsibility and Area of Interest) to send you a personalized newsletter about information on new products and upcoming events at regular intervals to the e-mail address you have provided.
   We will transmit your personal data – depending on the location of your business – to the following BASF companies:
    

   1. BASF SE, Germany, Carl-Bosch-Str. 38, 67056 Ludwigshafen
   2. BASF Corp, 00 Park Ave., NJ 07932 Florham Park, USA
   3. BASF FZE, PO Box 61309, Floor 15, Tower B, JAFZA One, Exit 17, Sheikh Zayed Road, Dubai, United Arab Emirates
   4. BASF France S.A.S., Agent of BASF SE, 92593 Levallois-Perret Cedex, France
   5. BASF Schweiz AG, Standort Kaisten, 4005 Basel, SWITZERLAND
   
   
   In addition, we will transfer to BASF Companies according to the country your business is being situated. Both of the aforementioned transfers serve the purpose as described above. In some cases, the data will be transferred to a country in which there may be no appropriate level of data protection, i.e. no level of data protection comparable to that of the European Union. If you apply to our e-mail-marketing, you expressly consent to the transfer of your personal data into third countries.
   We will share your personal data with other affiliated companies of the BASF Group if they provide IT services for us or if this is necessary for operational reasons, such as follow ups from sales managers or developing personalized marketing materials and content. Furthermore, we will pass on your personal data to the technical IT service providers we use from whom we obtain services. Our IT service providers are carefully selected and regularly checked by us. They process personal data only on our behalf and strictly in accordance with our instructions on the basis of corresponding contracts for order processing.
   We store your personal data collected within the scope of your consent for the above-mentioned purposes until your consent is revoked.
   The legal basis for the processing of your personal data for the above-mentioned purposes is your consent, Art 6, paragraph 1, lit. a) GDPR.
   You can revoke your consent at any time with effect for the future by notifying us of your revocation under our consent preference center. Each marketing mail we will send to you based on this consent, will contain a separate link to revoke your consent.
   You are at liberty to grant or withhold consent. This has no effect on your visit of this Website and Platform.
   If you revoke your consent, we will delete your personal data immediately, provided that we process them for marketing purposes on the basis of your consent. Please note that the revocation does not result in the deletion of all your personal data which we process in the course of the business relationship with you, if there is another legal basis for this. The revocation of your consent does not affect the legality of the data processing that has taken place up to that point.
   In general, we store such data to the extend necessary to answer and meet your request.

8. Google Ads campaigns

   We work with the search engine operator Google LLC, Mountain View, California, USA, so that customers can find our websites and offers more easily using search engines. As a result, our website and products are particularly highlighted or displayed in the Google search if you enter certain key words in the Google search.
   The links shown in the search results that lead to our pages are enriched with parameters. This enables us to evaluate the success rate of the campaign using Google search. This method processes the following information when the link is clicked:
   Information to identify which campaign was the origin of the click:

   1. medium (at_medium)
   2. campaign ID (at_campaign)
   3. platform (at_platform)
   4. ad format (at_creation)
   5. ad variant (at_variant)
   6. search term (at_term)

   The link is evaluated by the range measurement and analytics tool AT Internet, about which you can find more information in the section on cookies. No cookies are set as part of this analysis. The legal basis for this data processing is Art. 6 Para. 1 lit. f) GDPR.
   You can find Google's privacy policy here: https://policies.google.com/privacy?hl=de&fg=1#products

9. LinkedIn advertising

   For the purposes of creating attention and awareness for our products, we utilize the LinkedIn Campaign Manager provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). By using the LinkedIn Campaign Manager, we define target groups based on the following criteria:

   1. Location (e.g. country, region, city)
   2. Company (e.g. comapny industries, names, size)
   3. Interests (e.g. member groups, interests)
   4. Job experience (e.g. job titles, functions, seniority, skills)
   5. Eductaion (e.g. degrees, schools, fields of study)
   6. Demographics (e.g. gender, age)

   Based on its algorithm, LinkedIn will display our content on its platform to its users fitting to the defined target group. We will not define too narrow target groups or address our content only to a handful or less individuals. The legal basis for this kind of processing is Art. 6 Sec. 1 lit. f) GDPR.
   You can find more information about the usage of LinkedIn at BASF here.
   You can find the privacy policy of LinkedIn here

10. Social media hyperlink

    We have included hyperlinks to the following social media services on our website: LinkedIn, Twitter and YouTube.
    These hyperlinks are designed in the form of the corresponding logos and are stored on our own server. This means that when our website is loaded for the first time, no data about you as a user are transferred to the respective provider. You will be directed to the respective website only if you click on the logos. Further data about you may be processed on this website.
    We have no influence on this data processing on the respective linked websites.

When you visit our website, the information specified in section B. 1. a. as well as the information from the cookies classified as strictly necessary is processed automatically. The transfer of this information is voluntary. Without the provision of this personal data, we cannot display the requested page.

If you

• allow us to use cookies that are not classified as strictly necessary,
• want to contact us and send us an e-mail or use our contact form () or
• want to see embedded YouTube videos


• the transfer of the information is voluntary.
  If you contact us, we cannot answer your inquiry in the chosen way without the provision of the personal data required in the individual case. As far as cookies are concerned, the lack of consent can lead to a restriction of the functionality of the website or parts of it. Embedded videos cannot be played without your consent.
   

Within our company, only persons and departments are granted access to your personal data as far as they need it to fulfil the abovementioned purposes.
We also involve service providers. These service providers will only act on our instructions and are contractually obliged to comply with the applicable data protection requirements.
Otherwise, we will only pass on your data to third parties if:

1. you have given your express consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR,
2. the disclosure pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR is necessary for the assertion, exercise or defense of legal claims and there is no reason to assume that you have an overriding interest worthy of protection in not disclosing your data,
3. there is a legal obligation for us to pass on the data in accordance with Art. 6 para. 1 sentence 1 lit. c GDPR, or
4. this is legally permissible and, in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR, is necessary for the fulfilment of contractual relationships with you.

A transfer of your personal data to service providers in a third country will only take place if the special requirements of Art. 44 ff. GDPR are fulfilled.

BASF uses technical and organizational security meausres to protect your personal data from accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Our security meausres are continuously revised in line with technological developments.

You have certain rights under the General Data Protection Regulation including the right to request a copy of the personal information we hold about you, if you request it from us in writing:

Right to access: the right to obtain access to your information (if we’re processing it), and certain other information (like that provided in this Privacy Policy);

Right to correct: if your personal information is inaccurate or incomplete you have the right to have your personal information rectified;

Right to erasure: this is also known as ‘the right to be forgotten’ and, in simple terms, enables you to request the deletion or removal of your information where there’s no compelling reason for us to keep using it. This is not a general right to erasure; there are exceptions. For example, we have the right to continue using your personal data if such use is necessary for compliance with our legal obligations or for the establishment, exercise or defense of legal claims;

Right to restriction of processing: the right to suspend the usage of your personal information or limit the way in which we can process it. Please note that this right is limited in certain situations: When we are processing your personal information that we collected from you with your consent you can only request restriction on the basis of: (a) inaccuracy of data; (b) where our processing is unlawful and you don’t want your personal information erased; (c) you need it for a legal claim; or (d) if we no longer need to use the data for the purposes for which we hold it. When processing is restricted, we can still store your information, but may not use it further. We keep lists of people who have asked for restriction of the use of their personal information to make sure the restriction is respected in future;

Right to data portability: the right to request that we move, copy or transfer (where technically feasible) your personal information in a structured, commonly used and machine-readable format, for your own purposes across different services;

Right to object: the right to object to our processing of your personal information including where we process it for our legitimate interests, direct marketing;

Right to withdraw consent: if you have given your consent to anything we do with your personal information, you have the right to withdraw your consent at any time (although if you do so, it does not mean that anything we have done with your personal information with your consent up to that point is unlawful).
Exercising these rights is free of charge. However, you are required to prove your identity by means of a two-factor-authentication. We will engage reasonable efforts consistent with our legal duty to supply, correct or delete personal information about you.

You have the right to lodge a complaint with our data protection officer (for contact details see Section A) or with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement.

In either case, you can contact our Lead Data Protection Authority:

State Commissioner for Data Protection and Freedom of Information of Rhineland-Palatinate
(Landesbeauftragter für den Datenschutz und die Informationsfreiheit Rheinland-Pfalz)

Hintere Bleiche 34
55116 Mainz

https://www.datenschutz.rlp.de/de/general-storage/footer/ueber-den-lfdi/kontakt/
E-Mail:  poststelle@datenschutz.rlp.de

This website is intended for persons who are at least 18 years old. If a minor submits personal data via this website, we will delete this data and not process it further as soon as we become aware of this fact.